Who We Are

Fontana Jeweler is the Geneva Lake’s leading jeweler. At the age of eleven, Eric Hurkman was introduced to the world of jewelry by a family friend. The retired jeweler taught Eric about how diamonds are set and how a fine timepiece works, inspiring a passion for fine jewelry and a dream of opening his own store someday.
This dream drove Eric to complete his training as a jeweler & watchmaker at one of the most thorough career schools available. After graduation, he spent years traveling throughout the United States as he designed and created jewelry for the world’s leading diamond houses, never losing sight of his goal.
When the time was right, Eric returned home to Wisconsin to fulfill his dream. With the help and support of his family and the surrounding community, Fontana Jeweler opened its doors for the first time in January of 2006 in the small town of Fontana, located on the west end of beautiful Geneva Lake.
Since that time, Fontana Jeweler has grown from a small one-room shop to a multilevel store featuring one of the largest collections of jewelry anywhere. Every item is hand-selected by our jewelry professionals for quality & diversity. Our customers love to browse through the wide variety of jewelry brands on every level; we guarantee that you’ll find something for every occasion & budget. For a truly special jewelry gift, come explore our signature Geneva Lake jewelry, with over fifty different designs in sterling silver and in 14k gold for you to choose from.
Located on our mezzanine level you will find our bridal showroom. Exhibiting an extensive jewelry collection of over two thousand unique and astonishing engagement rings by top designers. Whether you choose one of our designs or we custom create a special jewelry piece for you expect the highest quality at an outstanding value.
With our access to virtually every diamond from around the world, Fontana Jeweler offers diamonds differently from any other jewelry store. When you explore our online diamond search engine, you’ll be able to easily see how our internet-competitive diamond values will get you the best diamond for your budget. Simply put, we offer the best value in diamonds without the need to purchase online. Rather than make such an important purchase online sight unseen, we enable you to view a personally tailored selection of diamonds in person, free of obligation, under accurate natural lighting conditions in our diamond showroom. Meeting the exacting needs and requirements of our clients has allowed Fontana Jeweler to experience strong growth.
We offer eight designer lines of high-quality watches across the price spectrum. Watch enthusiasts, students, business people, retirees, and athletes alike can all find the perfect watch for their needs here.
To maintain our pressure-free atmosphere, we don’t consider ourselves to be “salespeople.” Our focus is on answering your questions and meeting your needs before anything else. Jewelry & watch repairs are completed on-site; appraisals are performed quickly and affordably. We strive to exceed our clients’ expectations in every area.
Eric’s commitment to excellence in selection and service has established Fontana Jeweler as Geneva Lake’s leading jeweler. Come experience the difference for yourself, and see why our clients consistently vote us the Best Jeweler of Walworth County, Wisconsin year after year.